KARDASHIAN fans have mocked Khloe after they spotted a small detail in a new video clip showing part of her morning routine.
One fan posted the Hulu clip on TikTok, showing the reality star pouring a soda into a coffee mug.
In the episode of the Kardashians, Khloe, 38, is standing in her kitchen talking to her sister Kim.
The camera zooms into Khloe as she pours Coca-Cola from a glass bottle into her coffee mug.
A fan on TikTok reposted the clip with the caption: “Wait, did anyone else notice this?”
“Yes!!!! Coke in a mug?? Weird!!” responded one fan.
Others though, came to Khloe’s defense, with one person writing: “Coca-Cola in a mug is a must. It hits different.”
Another fan explained: “Could even be so they don’t get creases in their lips.. #lipfillerthings”
One fan chalked it up to an editing issue: “I think they do this because the clips always get cut and re-ordered and the see through glass of coke would give it away because of how much is in it.”
It’s not the first time Khloe has flashed the brand on the show, making fans believe the family signed a lucrative deal with the company.
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In an online thread, fans pointed out another telling scene where Khloe paused her confessional interview to drink out of a can of Coca-Cola.
The Hulu star took a sip from a straw, making sure to flash the brand’s name to the camera.
The original poster shared a screengrab of the moment, questioning Khloe’s drink of choice in the caption.
“As if Khloe really drinks regular Coke,” they doubtfully wrote.
Others flooded the thread with their theories for the strategic placement of the beverage in the episode.
“Lol, how to ruin our Khloe Coke research on Google,” one person wrote.
“GENIUS! That’s probably exactly why they have done coke ads!!” another replied.
“Coke has been stealthily advertising through the Kardashians for a little bit now,” a third pointed out.
In May, fans noticed the constant reoccurrence of the brand on their TV series and in their social media photos.
DEAL OR NO DEAL?
In various episodes of The Kardashians, the sisters can be seen ordering and drinking Coke products.
And soda signage has secretly made its way into the background of milestone moments.
Kourtney, 43, and her husband, Travis Barker, 46, made out before the Grammys earlier this year in front of a Coca-Cola vending machine.
And when Kim took a solo trip to Miami a few months ago, she posed holding what looked like a mini bottle of Diet Coke.
Fans online were curious if the featuring of the soda brand wasn’t so random.
“There is no f***ing way they put that into their bodies, but yes def have a brand deal,” one follower posted on TikTok.
“They are smart and know their value. They don’t mention a brand name like that without them paying them,” another added.
“Just them saying the name is an ad in itself,” a third bluntly stated.
While a fourth connected the dots to another Kardashian conspiracy theory: “There’s no way that was an accident. Same with all of Khloe’s food in the pantry photo, that woman isn’t eating Progresso and Kraft.”
The Kardashians aren’t hurting for money, with each member heading up their entrepreneurial empires.
When matriarch Kris Jenner, 66, first conceptualized Keeping Up With The Kardashians in 2007, she was thinking ahead to how it could affect different brands and businesses.
In her oral history of the pilot episode, she told The LA Times that “Kim and I would set these goals every year. And [in 2007, the year ‘KUWTK’ premiered], we set a goal to develop her first fragrance, which was Kim Kardashian. That was the start of what we saw the potential could be down the road.”
In addition to the brands they own, each sister also gets a pretty penny for promoting companies on their social media for millions of followers.
Now, each sibling has brands and companies they manage and often promote for each other.